After a long academic career in the UK (University of Wales and University of Kent), Professor Marcora moved full-time to the University of Bologna in 2020. His interdisciplinary research integrates physiology and psychology to explore human performance, focusing on fatigue, perception of effort, endurance performance, football and physical training. Widely published, he has also contributed to clinical fields like rheumatology and nutrition, and served as President of the 2025 European College of Sport Science congress.

Professor Marcora has consulted for prestigious organizations including the Italian Olympic Committee, Juventus, Arsenal, Inter, ASICS, HRC and the British Ministry of Defence. A passionate enthusiast of weight training, American football, and motorcycles, he rode a BMW GS1200 from London to Beijing in 2013 to study motorcyclist fatigue.